NEW: Updates to the YouTube Partner Program
We’re introducing new updates to the YouTube Partner Program.If you’re a creator who’s currently in the program, you’ll need to review and accept new terms by January 31, 2027 to keep earning. If you’re a creator who’s looking to apply to the program, there are new eligibility requirements you’ll need to know. There are also changes to the way the Shorts creator pool is being distributed, and we’re introducing new revenue streams like Premium Lite and targeted incentive programs. With these changes, our total investment in creators remains unchanged. In fact, we expect to pay even more to creators in 2027 than we did in 2026.
https://support.google.com/youtube/answer/12843009
https://support.google.com/youtube/answer/12504220
00:00 | Overview
00:37 | Entry Requirements for New YPP Applicants
01:30 | Earning Ads and Premium Revenue Share for Shorts
01:58 | New Targeted Incentive Programs
02:23 | Premium Lite Expansion
02:45 | New Shorts Ad Formats
02:59 | New Terms in Studio
03:33 | How to Accept the New Terms in Studio
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