CEO of Tree Energy Solutions: Why Shell & Mitsubishi Bet on the Only Affordable E-Fuel
What if you could decarbonize the entire energy system without changing a single boiler, factory, or piece of infrastructure?Marco Alvera, CEO of Tree Energy Solutions (TES), explains how his company is creating "electric natural gas" (ENG) – synthetic methane that's chemically identical to fossil gas but made from renewable energy sources.
The breakthrough: Take solar, wind, or hydro power → create green hydrogen → add CO2 → produce clean gas that works in existing infrastructure.
Why this matters:
• ENG costs only 2-3x more than fossil gas (vs 5-6x for other e-fuels)
• No need to replace existing pipelines, boilers, or industrial equipment
• Backed by energy giants: Shell, Total, Engie, Mitsubishi, and 20+ others
• Real projects already happening (like their Quebec facility using Hydro-Quebec power)
Key insights:
• The cheapest e-fuel to produce at scale
• Collaboration beats competition in the energy transition
• Industry + academia + policy = the winning formula
• Sometimes the best innovation is making change invisible to consumers
Marco's approach: "I'd rather do the hard work myself and make the consumer not have to worry about changing their factory or their boiler."
Timestamps:
0:00 - What is electric natural gas?
1:30 - How ENG works in practice
2:45 - Cost comparison with other e-fuels
3:20 - The ENG Coalition and industry collaboration
4:15 - Why conferences matter for energy transition
Filmed at the 2025 GISt conference hosted by Harvard Business School’s Institute for Business in Global Society (BiGS) and the Berkley Economy and Society Initiative (BESI).
Learn about the industrial policy and the GISt project: https://www.hbs.edu/bigs/green-industrial-strategy-conference Receive SMS online on sms24.me
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