How EaseMyTrip Lost 90% of its Value? | Business Case Study | Sahil Khanna

EaseMyTrip, once a celebrated bootstrapped and profitable company known for its achievements, is now in the headlines for all the wrong reasons. With its stock price plummeting a staggering 77% from its all-time high, promoters selling their shares, and profits shrinking, we uncover the reality behind the company's recent struggles.

In this deep-dive case study, we explore the journey of EaseMyTrip, founded in 2008 with a revolutionary "no convenience fee" philosophy. This honest and transparent approach won customers' trust and led to incredible growth and a successful IPO without any external funding.

However, the very strengths that built the company are now becoming its weaknesses. We analyze the key reasons behind its declining profitability, including costly free cancellation policies, soaring operational expenses, and risky diversifications into unrelated fields like medical tourism and study abroad services. We also break down the impact of controversies, including the co-founder's alleged link to the Mahadev betting scam and his eventual resignation as director, which have shaken investor confidence.

Is this the end for EaseMyTrip, or is there a path to revival? We discuss the potential future and the critical lessons this story holds for any business.

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🕒 TIMESTAMPS:

0:00 - Introduction: The Fall of a Successful Company
0:22 - The Founding Philosophy: No Convenience Fees
0:50 - The Simple & Profitable Business Model
1:14 - The Core Problem: Revenue is Up, but Profits are Down
1:25 - Leak #1: The True Cost of Free Cancellations
1:44 - Leak #2: Soaring Operational Expenses
1:58 - Leak #3: The Mistake of Entering Too Many Ventures
2:13 - The Gamble on Medical Tourism
2:42 - The "Study Abroad" Misfire
2:59 - The Problem with Expanding into Offline Stores
3:34 - Analysis of the UAE Market Expansion
3:55 - Financial Deep Dive (2019-2024 Analysis)
4:29 - Why Are Investors Losing Trust?
4:57 - Red Flag: Promoters Selling Their Shares
5:09 - The Mahadev Betting Scam Controversy
5:25 - The Impact of a Founder's Social Media Presence
6:43 - Co-Founder Prashant Pitti Resigns as Director
7:30 - Comparison with Competitors: MakeMyTrip & Ixigo
8:09 - What's the Future of EaseMyTrip? (The Revival Plan)
8:52 - 3 Key Business Lessons from this Case Study
9:58 - Conclusion

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