Outrank Your Competitors Using THEIR OWN Keywords
👉 Find the keywords your customers actually search for with Semrush keyword research tools. Try it free for 7 days: https://social.semrush.com/4jvDgrdIn 17 minutes, learn two methods for finding every keyword that drives results for your competitors — one free manual approach that works on any site, and one tool-assisted approach using the Semrush Keyword Gap tool that pulls those keywords with metrics in minutes.
What’s covered:
• The manual method: how to pull keyword ideas from a competitor's homepage, blog, product pages, meta titles, and image alt text
• What a free SEOquake extension tells you about on-page SEO at a glance
• Why you shouldn't just ask ChatGPT for a competitor's keywords
• The tool-assisted method: a keyword gap analysis
• How to filter the keyword list down to the terms that are realistic and valuable for your business
• How to see every keyword your competitor appears in AI Overviews for
Assets and links mentioned:
📎 Try Semrush for free today: https://social.semrush.com/4ejvmO2
📎 Read more about finding competitor keywords: https://social.semrush.com/4ie0ik9
📎 Watch this next to find keyword ideas from Reddit: https://social.semrush.com/47tDvvK
🕒 Chapters:
0:00 The value of competitor keywords
0:24 The two methods we'll use
0:48 Method 1 (manual): Start with the competitor's homepage
2:29 Reading their site navigation and category hierarchy
3:00 Mining individual category pages
4:05 Using FAQs as a keyword source
5:08 Product pages: titles, benefits, and search modifiers
6:00 What customer reviews reveal
7:02 Blog pages for informational keyword ideas
7:44 Can you just ask ChatGPT for a competitor's keywords?
9:19 Method 2 (tool-assisted): Setting up a keyword gap analysis
9:49 Reading the Missing keywords report
10:03 Filtering by volume and keyword difficulty
11:16 Adding an intent filter
12:11 Think business relevance first
13:08 The "path to conversion" filter
13:55 Building a prioritized list in the Keyword Strategy Builder
15:12 See where competitors show up in AI Overviews
16:16 How to see how they're being cited
17:14 Wrap-up and next steps
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