The Invisible Layer of Tech | HYPE DESK
[Advertiser content from @3MCorporate]At CES 2026, everyone was chasing humanoid robots, flashy gadgets, and buzzy AI demos. 3M is chasing what makes them actually work. Think of it as the technology inside the technology -- materials and systems that help devices move faster, compute smarter, and last longer. From consumer electronics to data centers, 3M is quietly embedded everywhere. The Hype Desk was at CES to explore how 3M brings it all to life.
The Hype Desk is The Verge’s dedicated branded content arm, which produces advertiser content in collaboration with Vox Media’s sales team. The Hype Desk is produced entirely independently from The Verge’s newsroom and does not influence or replace our editorial coverage. For more information about our ethics policy, visit: https://www.theverge.com/ethics-statement
0:00 Intro
0:28 CES Booth Overview
0:45 Automotive
2:17 Advanced Manufacturing
3:28 Ask 3M AI Technology
3:40 Consumer Electronics: 130' TV
4:40 Consumer Electronics: Laptop Teardow
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