From Apartment Startup to Luxury Tech Brand
Getting millions of views but not enough sales? Check out this marketing case study.*Grab the prompts here and see what Loop Marketing can do for your business:* 🔗https://clickhubspot.com/cect
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Getting views but not enough sales? You’re not alone.
In this episode of Fix Your Funnel, marketing expert Oren John helps London, CEO of Kickback, turn brand awareness into real revenue using HubSpot’s Loop Marketing playbook—focusing on the Amplify stage.
Kickback is already winning with content strategy, collab marketing, and strong brand identity. But they’ve plateaued on dtc business growth—because they’re not reaching new audiences or showing up in the right conversations.
In this breakdown, you’ll learn how to:
-Amplify your content across multiple channels
-Turn one piece of content into 10+ distribution assets
-Use Answer Engine Optimization (AEO) to show up in AI search (ChatGPT, Perplexity)
-Leverage creators, seeding, and paid ads to scale reach
-Convert brand awareness into measurable sales
If you're a founder, marketer, or entrepreneur trying to scale content into conversions, this is your playbook.
00:00 Fix Your Funnel: Kickback World
00:46 What is Loop Marketing?
01:27 Meeting London & Current Challenges
03:08 Choosing the Amplify Stage
03:35 Pillar 1: Optimizing for AI Answer Engines
05:03 Pillar 2: Extracting more Value from Content (Owned/External/Clippers)
05:39 Pillar 3: Ads & Creator Targeting
06:14 Whiteboard Strategy: Owned Content
07:18 Whiteboard Strategy: External (Clipping, Collabs, Seeding)
09:48 Whiteboard Strategy: Meta Ads
11:33 Next Steps, Amplify
12:50 60 Day Check-in: The Results of Loop Marketing
17:56 Key Takeaways
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About HubSpot
HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.
⚠️ Disclaimer
The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.
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