From Agile to SIGNAL: launching AI products without the chaos: Elena Luneva at ProductTank SF
Elena Luneva has spent over 20 years in product, with stints at Nextdoor, Liquid Space and Brain Trust, and now works as a fractional CPTO, adviser and educator. In 2025 she went portfolio, using AI to run four parallel roles — coaching CPOs, teaching communication for executives and running a course called Leading AI Without the Chaos. That last course is the foundation of this talk: a framework she calls SIGNAL, designed to address the gap between the flood of AI-generated prototypes and the systems teams need to take them safely to production.Chapters
00:00 Introduction
00:24 Background and courses
02:01 Research: the production gap
03:58 Why agile is under strain
05:42 What breaks with agile
07:20 Introducing SIGNAL
09:07 S — Specify the behaviour
09:38 I — Instrument before you ship
10:05 G — Guard with evals
10:36 N — Name the triggers
10:44 A — Assess the distribution
11:18 L — Living evaluation
18:13 Applying SIGNAL without building agents
23:04 Workshop exercise
23:36 Q&A: sequencing the transition
26:44 Q&A: enterprise product management
30:06 Workshop share: Nick 32:20
Workshop share: Dominic
33:41 Where to start
34:52 Q&A: timeless product skills
38:24 Q&A: agents overseeing agents
41:23 Q&A: the evolution of QA
45:28 Wrap-up Receive SMS online on sms24.me
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