Fighting Beige: Talking design with Fergie Ferguson
What happens when you leave the security of the corporate world and bet on yourself?In this episode of Cosmic Sans, I sit down with Fergie Ferguson, better known as The Anti-Beige Designer, to talk about her leap from corporate design into freelancing, the very real ups and downs of building her own business, and why networking and putting yourself out there can make all the difference.
We also dive into Fergie’s love of color (and dislike of beige 😅), building color palettes, developing a recognizable personal brand, and how she approaches working with clients who may not be quite as adventurous.
Plus, we get into AI and the future of creativity — including how Fergie uses AI for ideation, how it helped her take on projects she couldn't have tackled before, and why she believes AI can be an assistant to designers rather than their replacement.
And, of course, we wrap things up with some rapid-fire design hot takes — including the other color Fergie would happily ban forever.
00:00 – Meet Fergie Ferguson
02:00 – Why Fergie Hates Beige
02:40 – Does Apple Need More Color?
04:39 – Leaving Corporate Design Behind
08:06 – The Reality of Going Freelance
09:06 – LinkedIn vs. Instagram for Finding Work
10:31 – Pricing Yourself as a Designer
11:23 – Networking & Fighting Imposter Syndrome
13:19 – Advice for New Freelancers
16:02 – Standing Out From Other Designers
20:34 – Working With Clients Who Fear Color
24:00 – How Fergie Builds Color Palettes
29:12 – How Fergie Uses AI in Her Design Work
32:29 – Using AI to Expand Your Creative Skills
34:20 – Can AI Replace Graphic Designers?
39:59 – What's Next for The Anti-Beige Designer?
43:31 – Building a Creative Network
44:50 – Rapid-Fire Design Questions
48:02 – The Design Trend Fergie Hates
51:14 – Where to Find Fergie Receive SMS online on sms24.me
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