Value दिखाओ और Price भुलाओ Strategy | Strategy Seekho By Dr Vivek Bindra
क्या आपके Customers हर बार आपसे Price को लेकर Bargain करते हैं? क्या आप बार-बार अपने Premium Product या Service को बेचना चाहते हैं लेकिन Discount के बिना उसे बेच पाने में सफल नहीं हो पाते?Strategy Seekho by Dr Vivek Bindra के इस 20वें एपिसोड में आपको मि Game-Changing Strategy मिलने वाली है। Value-Based Premium Selling, जो सिखाती है कि प्रोडक्ट का Price नहीं बल्कि उसकी Value दिखाओ।
इस Episode में जानिए कि कैसे आप जो Value अपने Customer को दे रहे हैं, उसे इतने ज़बरदस्त तरीके से Quantify करें कि कस्टमर को वो Product कभी महंगा ना लगे।
चाहे आप MSME हों, Entrepreneur हों, Startup Founder हों या Sales Professional हों, ये Strategy आपकी Sales Game को पूरी तरह बदल देगी।
इस Episode में आप क्या सीखेंगे:
1. Quantification of Value Creation
सीखिए कैसे अपने Product या Service का ऐसा Financial Return दिखाएं जो Customer को 10X या 130X तक का फायदा महसूस कराए।
2. Summary Close Approach
Customer को Order देने से पहले, अपने Product के सारे Key Features और Benefits को Crisp और Confident तरीके से Summarize करना सीखिए।
3. FAB Selling Technique (Features – Advantages – Benefits)
सिर्फ Features बताने से काम नहीं चलता। अब सीखिए कैसे अपने Product के Technical Features को Competitor से बेहतर Advantage और फिर Customer की Life या Business में आने वाले Benefit से जोड़ें।
4. My Unique Feature – Your Unique Benefit
अपने Product का USP कैसे Customer की ज़िंदगी से Meaningfully जोड़ें, ये समझिए। जैसे: "25 साल की Life वाला Solar Panel" एक Feature है, लेकिन "Rs. 5.75 लाख की Electricity Saving" एक Benefit है।
5. Total Cost of Ownership (TCO)
सिर्फ Price Tag की बात मत कीजिए, दिखाइए कि आपके Product का Long-Term Investment कैसा है। Customer को समझाइए कि वो कितना Save करेगा,
6. Real Case Studies (Zerodha, Flipkart & more)
जानी-मानी Companies कैसे अपने Product को Premium पर भी Value-Rich साबित करती हैं — ये Real Examples के ज़रिए जानिए।
यह सिर्फ Theory नहीं, बल्कि India की Top Growth Companies द्वारा अपनाई गई Proven High-Conversion Sales Techniques हैं।
इस Episode में आप क्या सीखेंगे:
1. Quantification of Value Creation
2. Summary Close Approach
3. FAB Selling Technique (Features – Advantages – Benefits)
4. My Unique Feature – Your Unique Benefit
5. Total Cost of Ownership (TCO)
6. Real Case Studies (Zerodha, Flipkart & more)
Timestamps
00:00 - Introduction: Is ₹50,000 Expensive or Valuable?
01:22 - MSMEs Must Learn: Value Dikhayo, Price Bhulayo Strategy
03:03 - Business Impact: Where Are You Creating Value?
04:14 - Zerodha Case Study
05:52 - Value Creation Starts with You
07:05 - Why YouTube Knowledge Alone Won’t Grow Your Business
08:19 - Join Leadership Funnel Program
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