2166: How To Address the Grey Market by Antonella Pisani of Eyeful Media on Protecting Your...
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Episode 2166:
Antonella Pisani explains what the grey market is, how legitimate goods leak out of authorized distribution and end up discounted on marketplaces, and why that costs brands money and reputation. She notes that chasing individual sellers with cease-and-desist letters rarely works, since they simply reappear under new names. The more durable fix is controlling supply: buyback programs for excess stock, a responsible liquidation partner, service benefits resellers cannot match, and a limited set of resellers bound by clear terms.
Read along with the original article(s) here: https://www.eyefulmedia.com/blog/how-to-address-the-grey-market (https://www.eyefulmedia.com/blog/how-to-address-the-grey-market)
Quotes to ponder:
"The grey market (or gray market if you prefer) is a legal yet unethical trade involving products being sold by unauthorized resellers or through unauthorized distribution channels."
"The truth is, going after grey market sellers often feels a lot like playing whack-a-mole."
"Instead, you must find ways to keep your products out of the reach of the grey market as a whole."
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