Robertson's Golden Shred - Tangy (1983, UK)

An expressive ad for Golden Shred marmalade that harkens back to the brand's offensive marketing from decades past, stylising the Golliwog mascot to appear not *as* overtly racist as before and darn it, admittedly rather cute. Nevertheless, after one last ad from Dick Williams' studio, Golly would eventually face a ban from television advertising in 1988 and retirement from all packaging in 2002, albeit with no political correctness in mind. All jars of Golden Shred would later feature cherished Peruvian immigrant Paddington Bear as their mascot, as a historic British brand of marmalade should. A Richard Williams Animation production, animated by Ted Hall (Golly) and Brent Odell (the cat). Receive SMS online on sms24.me

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