You're Only Marketing to 3% of Your Customers | Eric Edmeades
Eric's quests are now available on the Mindvalley Membership, and for a limited period, you can get access at 60% off 👉 https://start.mindvalley.com/M5ojFxLjEric Edmeades arrived in Poland to give a marketing talk and found twelve people sitting in a room built for twelve hundred.
What he did next took about five minutes and ended with the room at standing capacity and a television crew moving their production inside.
That story opens the talk, but the idea underneath it is the useful part.
At any moment, roughly three to five per cent of any market is ready to buy. Edmeades argues that almost everyone competes for exactly those people, which is why they end up fighting on price against buyers who are already shopping their competitors.
The other ninety-odd per cent aren't comparing anyone. Reach them first and you become the point of conversion, which is also where loyalty comes from.
The method he teaches for doing it he calls an inceptive campaign: marketing good enough that it doesn't register as marketing. He demonstrates it live, tells the room a long story that has nothing to do with anything he sells, then asks for a show of hands. The number has changed noticeably.
Also in this talk: why your website looks like camouflage rather than advertising, the nine stages between a stranger ignoring you and treating you as an authority, and how a wedding photographer beat cheaper competitors by teaching brides what to ask them.
Recorded live at Mindvalley University.
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🎙️ ABOUT ERIC EDMEADES
Eric Edmeades is an entrepreneur, speaker and the creator of WILDFIT. He has spent years studying ancestral living with the Hadza of Tanzania and teaches business and marketing strategy alongside his health work.
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