Lessons from scaling an AI product in Six Weeks (Angus Allan, Product Lead, CreateFuture)
In this episode of Product Unplugged, Mike chats with Angus Allan from CreateFuture about building and scaling an AI-powered experience for MoneySavingExpert. In just six weeks, Angus and his team launched a generative AI chatbot that helped hundreds of thousands of people access financial content faster—without compromising trust or brand reputation.They explore how to balance speed with responsibility, manage sceptical stakeholders, and scope ruthlessly under pressure. The conversation offers a look at the “oh no” moments, the trade-offs, and the ultimate success: 200,000 MAU in 60 days, top 20 app store rankings, and a 4.9-star rating across 70,000 reviews.
Key Takeaways
— Balance speed with trust: Being first to market matters, but only if the product aligns with user trust and brand values.
— Stakeholder management requires data: Quantifying risk tolerance helped bring sceptical stakeholders on board.
— Scope aggressively: Focus on the “North Star” problem and resist feature creep, especially under tight deadlines.
— Iterate quickly: A rapid release provided real-world feedback that was more valuable than perfection.
— Risk management is product work: Technical safeguards, UI design, and disclaimers helped manage uncertainty.
— Outcomes matter: Strong adoption, improved user journeys, and trust maintained—without negative press.
Chapters
1:00 – Meet Angus Allen and CreateFuture
1:45 – Building AI into the MoneySavingExpert app
2:20 – The six-week challenge: balancing speed and trust
4:00 – Navigating stakeholder fears and uncertainty
8:40 – The role of data in building confidence
12:20 – Strengthening relationships through open conversations
12:55 – “Oh no” moments: scaling, cost, and risk
16:10 – Scope management and fighting perfectionism
18:50 – Lessons from launching an MVP under pressure
20:30 – Common mistakes when building with generative AI
22:40 – Results: engagement, growth, and trust maintained
25:40 – Final takeaway: don’t be afraid to try something new Receive SMS online on sms24.me
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