Innovating with generative AI in financial services l Moody’s

Would it surprise you that some of the most impressive generative AI innovations are happening in older, larger, highly regulated industries such as financial services? Christina Pieretti, GM of digital insights at Moody's, shares how her team-built Research Assistant, a first-of-its-kind search and analytical tool powered by generative AI. Since its launch in December 2023, Research Assistant is the product with the fastest adoption to date in Moody’s history. Christina shares how Moody’s considered the opportunities of generative AI, how they engaged deeply with customers during the development process, and how they centered on trust from the start—all best practices for building innovative and trustworthy products.

Air Date: February 25, 2025

Chapters:
00:00 – 01:09 Introduction
01:09 – 02:45 Christina's background and role at Moody's
02:45 – 09:20 Development of the Research Assistant app
09:20 – 15:47 Implementation, customer engagement, use cases and innovations
15:47 – 20:41 Addressing data integrity and risks
20:41 – 26:35 Performance, adoption of the app, customer insights and best practices
26:35 – 32:11 Future applications and insights
32:11 – 34:04 Conclusion and key takeaways

Show notes:
Guest: Cristina Pieretti on LinkedIn: https://msft.it/6050U4RTn
Host: Susan Etlinger on LinkedIn: https://msft.it/6051U4RTX
Learn more about Moody’s: https://msft.it/6052U4RTk
Learn more about Research Assistant: https://msft.it/6053U4RTZ
Learn more about Microsoft Azure: https://msft.it/6054U4RTw
Executive insights on cloud and AI innovation: https://msft.it/6055U4RTb
Discover and follow other Microsoft podcasts: https://msft.it/6056U4RTj

The Leading the Shift podcast is a place for experts to share their insights and opinions. As students of the future of technology, Microsoft values inputs from a diverse set of voices. That said, the opinions and findings of our guests are their own and they may not necessarily reflect Microsoft's own research or positions.

Find this episode on:
Spotify: https://msft.it/6057U4RTd
Apple Podcasts: https://msft.it/6058U4RTe
Amazon Music: https://msft.it/6059U4RT5
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About the Leading the Shift podcast:
The AI platform shift brings immense opportunity, but the road to success isn’t always clear. On Leading the Shift, we talk to people doing just that—leading the platform shift in organizations of all kinds to learn with them along the way. Guests share personal experiences and pragmatic advice for navigating first-of-their-kind challenges and delivering meaningful, trustworthy innovation to their teams, customers, and communities. Whether you’re a decision-maker, a developer, or just curious about this new era of technology, join us to hear how real people tackle real innovation, in real life.

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