How to Create Personalized Customer Journeys with AI (Loop Marketing Tailor Stage)

Your campaign research is done - now here's how to turn it into personalized experiences your audience loves.
*Grab the free Email Subject Line Cookbook packed with formulas and examples that get opens* 🔗 https://clickhubspot.com/219d8a

You've done your research and defined your audience. Now what? The Tailor Stage of HubSpot's Loop Marketing Playbook is where you turn campaign direction into personal, connected customer experiences. This tutorial walks you through the exact 5-step process I used to build a customer journey that generated 422 pre-order signups - from email sequencing to landing page creation to content that converts.

Learn the counterintuitive approach of building your email journey FIRST, then working backwards to create content that feeds into it. This creates seamless, personalized experiences that make your audience think "how did they know that?"

FREE AI PROMPT LIBRARY: Get instant access to 100+ expert AI prompts for each stage of the Loop Marketing playbook: https://offers.hubspot.com/loop-marketing-prompts

What You'll Learn:
How to map complete customer journeys using AI prompts
Why you should build your email first (not your content)
Landing page structure based on persona research insights
Form creation and contact segmentation in HubSpot
Content creation that drives to conversion points
Full campaign QA process before launch

VIDEO TIMESTAMPS:
0:00 - From Research to Personal Connection
0:57 - Loop Marketing Series Context (Express → Tailor)
2:02 - Step 1: Plan the Journey (Customer Experience Mapping)
3:12 - Step 2: Build Personal Connection (Write the Email First)
4:56 - Step 3: Build the Hub (Landing Page & Form Setup)
6:26 - Step 4: Create First Touchpoint (Content That Converts)
8:27 - Step 5: Test the System (Campaign QA)
9:14 - Moving to Amplify Stage

THE TAILOR STAGE IN LOOP MARKETING:
The Tailor Stage is where your campaign research (from Express Stage) transforms into personalized customer experiences. Instead of creating random content and hoping it converts, you build a complete journey that guides people from first touchpoint to conversion - with every piece connected and personalized.

THE 5-STEP TAILOR STAGE FRAMEWORK:
Journey Mapping - Use AI to plan the complete customer path from discovery to conversion
Email First - Build your welcome/confirmation email before anything else
Landing Page Hub - Create conversion-focused landing page with form and segmentation
Content Creation - Develop first touchpoint content that drives to your hub
System Testing - QA the entire flow on mobile and desktop

THE "BUILD BACKWARDS" APPROACH:
Most marketers create content first, then scramble to figure out where it should lead. This tutorial shows you why starting with the EMAIL (the most personal touchpoint) and working backwards creates campaigns that feel cohesive and convert better.

Perfect for:
Digital marketers, campaign managers, email marketers, content creators, small business owners, marketing managers, entrepreneurs, social media managers, brand strategists, growth marketers

TOOLS & RESOURCES MENTIONED:
HubSpot Loop Marketing Prompt Library
HubSpot Email Editor
HubSpot Landing Page Builder
HubSpot Form Builder & CRM Segmentation
CapCut for video editing
Persona-Based Journey Customizer Prompt
Email Personalizer Prompt

LOOP MARKETING VIDEO SERIES:
Part 1: Express Stage - AI Market Research & Campaign Foundation
Part 2: Tailor Stage (You Are Here) - Customer Journeys & Personalization
Part 3: Amplify Stage (Coming Next) - Multi-Platform Launch Strategy
Part 4: Evolve Stage (Coming Soon) - Optimization & Iteration

Watch Part 1 (Express Stage) first if you haven't already - it sets up the research and foundation we're building on in this video.

RELATED VIDEO(S):
How to Launch a Marketing Campaign with AI: https://www.youtube.com/watch?v=3o3j1HiUb-k&t=1s
Loop Marketing, Explained:
https://www.youtube.com/watch?v=Pv-lPAukoMI&t=52s
Loop Marketing Express Stage:
https://www.youtube.com/watch?v=7hum3qcLfbg

#LoopMarketing #TailorStage #CustomerJourney #EmailMarketing #LandingPages #CampaignStrategy #MarketingAutomation #HubSpot #DigitalMarketing #ContentMarketing #MarketingTutorial #ConversionOptimization #MarketingPlaybook #CustomerExperience

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