Build A $100M Brand Using Influencers & Viral Marketing | Kent Yoshimura | FO587 Raj Shamani
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Timestamps -
00:00 — Intro
03:39 — How Neurogum Built a Fast-Growing, Profitable D2C Brand
06:45 — How TikTok, Viral Marketing & Creator-Led Growth Changed Neurogum
15:23 — Building a Creator Army: Affiliate Marketing, Commissions & Brand Partnerships
30:42 — How to Launch Products & Create Marketing That Stands Out
46:08 — Micro vs. Mega Influencers: What Actually Drives Brand Growth?
55:43 — Celebrity Marketing, Experiential Campaigns & Building Brand Awareness
1:03:53 — The Foundations of a Memorable Brand: Identity, Voice & Customer Experience
1:25:11 — How to Build a Community That Turns Customers Into Brand Advocates
1:45:01 — Hiring, Leadership & Building a Strong Company Culture
1:56:56 — How Neurogum Expanded Globally & Why India Was a Key Market
2:04:40 — The Most Expensive Mistake He Made in His Career
2:10:14 — Spotting New Product Opportunities & Building the Next Big Category
2:15:47 — One Piece of Advice Nobody Should Follow
2:17:25 — The Most Extraordinary Thing He Wants to Do Next
2:18:26 — The Personal Cost of Becoming Kent
2:20:58 — Outro
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In today's episode, we sit down with Kent Yoshimura, co-founder and CEO of Neuro, to understand how he built a fast-growing D2C brand and turned influencer marketing into a powerful growth engine.
We discuss how NeuroGum cracked TikTok marketing, the 3 psychological triggers that make people buy, and how the company built an army of 2,500 creators to sell its products. Kent explains how influencers make up to $150,000 a month through affiliate marketing, why smaller creators can outperform celebrities, and how brands can turn content into a self-replicating sales machine.
The conversation also covers the biggest mistakes founders make, how a Shark Tank rejection turned into a second chance, why understanding your weaknesses is critical to building a business, and how to identify profitable product opportunities. Kent also shares why sex, stress and sleep are three markets that will always make money.
Subscribe for more such conversations.
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Instagram: https://www.instagram.com/kentaro
X: https://x.com/kentyoshimura
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About Raj Shamani
Raj Shamani is an entrepreneur and the host of the Figuring Out Podcast. He sits down with experts, athletes, celebrities, billionaires, and world leaders to break down how they actually win: money, business, mindset, relationships, and life. He's also a bestselling author, speaker, and angel investor. His work sits at the intersection of business, psychology, and human behaviour.
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