How Algorithms Create Filter Bubbles Online

Is the internet showing you the full picture, or only the content it thinks you will like?

Websites, search engines and social media platforms use algorithms to personalise what you see online. While this can make it easier to find relevant content, it can also create a “filter bubble” that limits your exposure to different information, opinions and perspectives.

In this video, you will learn:
🔍 How online algorithms track your interests
🫧 What a filter bubble is
📰 How personalized content can shape what you know
💬 Why filter bubbles can make meaningful discussions more difficult
🌐 How to discover a wider range of sources and viewpoints

Understanding filter bubbles is an important part of digital literacy, media literacy and staying informed online.

Timestamp 🕒
00:00 How algorithms personalize what you see
00:22 Why personalized content can seem helpful
00:42 What is a filter bubble?
01:03 How filter bubbles hide different viewpoints
01:29 How filter bubbles affect understanding
01:56 How to escape your filter bubble
02:14 Finding new sources and perspectives
02:24 Take control of your online experience

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