Don't Start a Clothing Brand Before Watching This ! #Founderunfiltered | Ft. @ajmerafashionsurat

Can you really start a clothes business with low investment? In this episode, I sit with Ajay Ajmera, founder of Ajmera Fashion, Surat, to understand the real business model behind India’s textile and saree market.

Ajay Ajmera shares his complete story — from coming to Surat in 1992, working in the textile industry for 19 years, leaving a high-paying job, facing losses, using YouTube and influencers, and finally building Ajmera Fashion into a trusted name for small retailers, women entrepreneurs, and clothing business owners across India.

In this podcast, we discuss how the Surat textile market works, how sarees, lehengas, kurtis and other garments are manufactured, how wholesale pricing works, how small retailers can buy directly from Surat, and how beginners can start a clothing business from home.

If you are planning to start a saree business, kurti business, boutique, ladies wear shop, reselling business, or wholesale clothing business, this episode will give you practical clarity.

In This Podcast, You Will Learn

How Surat textile market actually works
How sarees and lehengas are manufactured
How to start a clothing business with low investment
How Ajmera Fashion became popular among small retailers
How social media helped Ajmera Fashion grow
How women can start a clothes business from home
What mistakes new clothing business owners should avoid
How wholesale pricing, MOQ, variety and margins work
Why direct sourcing from Surat can change your profit margin
The founder story of Ajay Ajmera and Ajmera Fashion

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Connect With Ajmera Fashion-
Website- https://www.ajmerafashion.com
Youtube- https://www.youtube.com/@ajmerafashionsurat
Instagram- https://www.instagram.com/ajmerafashion/
Facebook- https://www.facebook.com/ajmerafashionofficial
Linkedin- https://www.linkedin.com/company/ajmerafashionofficial

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Timestamp-
00:00 - Introduction
00:46 - Ajay Ajmera's Background and Journey
01:59 - Early Career in Surat
03:18 - Leaving the Job to Start Own Business
05:12 - Challenges and Initial Investment
06:22 - Understanding Surat's Textile Ecosystem
08:08 - Modern Machinery vs. Traditional Handwork
11:40 - The Step-by-Step Manufacturing Process
18:50 - Printing and Dyeing Processes Explained
21:40 - How Lehengas are Made
31:30 - Role of Social Media in Business Growth
36:18 - Facing Financial Hardships and Bouncing Back
46:08 - Building a Retail Network and Franchising
47:22 - Revenue, Profits, and IPO Plans
55:18 - Why Clothing Business is Easier to Manage
58:12 - Handling Inventory and Dead Stock
1:02:30 - Importance of Location and Brand Trust
1:05:15 - Final Advice for Aspiring Entrepreneurs

#ajmerafashion #clothesbusiness #surattextilemarket #sareebusiness #businesspodcast #sahilkhanna #wholesalebusinessideas #businessideas #womenentrepreneurship #retailbusiness

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