This SEO Tactic Was Dead. AI Brought It Back
👉 Find the outlets LLMs cite most in your niche and turn them into a guest post pitch list with the Semrush AI PR Toolkit. Try it free for 7 days: https://social.semrush.com/4yLz4qYGuest posting earned a bad reputation through spammy outreach and backlinks forced into unrelated articles. AI search gives it a new job: placing your brand in the articles, lists, and comparisons AI tools pull from. Rita Cidre, Head of Semrush Academy, shares a five-step playbook, from mapping the sources AI already cites to tracking off-site mentions month by month.
In this video, we cover:
• How to find the sites AI tools already cite in your niche
• Why topical fit matters more than a site’s authority
• How to write a guest post LLMs can reference and cite
• The three things to track after your guest post goes live
Explore more:
📎 Off-Page SEO and AI Search Essentials — free Semrush Academy course: https://social.semrush.com/4svc4uZ
📎 How to Get LLMs to Mention Your Brand — read more on the Semrush Blog: https://social.semrush.com/4zimXD7
🕒 Chapters:
00:00 Intro
01:07 Why the old backlink playbook failed
02:26 Step 1: Map AI-cited sources
03:42 Step 2: Prioritize topical fit
05:24 Step 3: Pitch for the audience
06:41 Step 4: Create citation-worthy content
08:18 Step 5: Track visibility beyond links
09:44 Next steps
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