Carbon Trust: How Carbon Labeling Shapes Climate Communication and Consumer Choice | Climate Rising

Carbon labeling has become one of the most visible ways climate actions enter everyday consumer decisions. In this episode of Climate Rising, Julia Nicoara, Marketing and Communications Director at the Carbon Trust, explains how carbon labeling systems, certification standards, and corporate partnerships are helping organizations measure, reduce, and communicate their climate impact. The conversation explores how carbon labels evolved from early experimental initiatives into widely adopted transparency tools, how companies balance credibility and communication in sustainability claims, and how regulation is shaping the future of green marketing. Receive SMS online on sms24.me

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What is YouTube?

YouTube is a free video sharing website that makes it easy to watch online videos. You can even create and upload your own videos to share with others. Originally created in 2005, YouTube is now one of the most popular sites on the Web, with visitors watching around 6 billion hours of video every month.