Profesionalizar la empresa familiar, con Isabel Sánchez Ruiz, CEO De la Viuda| Visión CEO #28 | UNIR
Isabel Sánchez Ruiz, CEO de De la Viuda, explica cómo profesionalizar una empresa familiar sin perder el legado, combinando liderazgo, escucha activa e innovación.Como primera directiva no familiar al frente del grupo, defiende que dirigir una compañía centenaria exige respetar la historia, entender el negocio y anticiparse a las tendencias del mercado.
La entrevista aborda claves como la promoción interna, la gestión de la estacionalidad, la innovación en alimentación, la diversificación hacia productos de bienestar y deporte, y la importancia de un liderazgo coherente y humano.
También destaca el valor de la formación continua, el networking y la adaptación al cambio en un entorno marcado por crisis de materias primas y cadena de suministro. Una conversación muy potente sobre empresa familiar, visión CEO, talento femenino, innovación y crecimiento internacional. Receive SMS online on sms24.me
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