How to Use Substack as a Complete Beginner in 2026 (Full Tutorial)
Learn how to use Substack for your business — step-by-step setup, niche validation, and subscriber growth strategies included.*Download the free Substack Business Playbook — every framework, prompt, and decision tree from this video, ready to use for your brand:* 🔗https://clickhubspot.com/qfhw
How to Avoid Inauthentic Content: https://www.youtube.com/watch?v=3Vr1HFPVzdU
Stop renting your audience from social media. It's time to own it.
In this step-by-step Substack tutorial, I set up a Substack for my business from scratch and walk you through every decision so you can do the same. Searches for Substack have nearly tripled in the last 2 years. The first brand in your niche to build this right will own that space.
By the end of this video, you'll have a validated niche, a realistic publishing cadence, a subscriber growth plan, and a Substack monetization strategy — all built around your actual business.
Whether you're an entrepreneur, marketer, or small business owner tired of algorithm changes killing your organic reach, Substack gives you a direct line to your audience that no platform can take away.
00:00 Why Your Brand Should Start a Substack
1:44 What is Substack?
3:01 Is using Substack sustainable?
04:47 How do I set up Substack for my Brand?
06:25 How often should I post to Substack?
08:21 What should I post on Substack?
11:07 How to grow your subscribers on Substack
12:18 How to track if it's working
13:19 How to make money on Substack
14:43 How much do I charge?
15:40 How to convert free subscribers to paying customers
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About HubSpot
HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.
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