The evolution of Product Growth: Cheryl Saw (Fractional Product Leader) - ProductTank Sydney
In this ProductTank Sydney talk, Cheryl Saw, a product growth specialist who has worked across diverse stages and industries, from Audible and Adobe to startups, takes us on a journey through the evolving terrain of growth, product‑led strategy, and go‑to‑market thinking.0:00 – Welcome and event intro
2:52 – Understanding the audience
5:00 – Meet Cheryl from festivals to fractional PM
9:12 – Career timeline across diverse industries
18:31 – The switch to fractional work
19:02 – Growth versus go-to-market
23:00 – Inside go-to-market: pricing, promotion, partnerships
30:00 – What growth really covers
43:00 – PLG in action at Adobe
50:00 – Experimentation at scale
55:00 – APAC market differences
60:00 – The growth PM role
67:00 – Leading a growth team
73:00 – Retention as a missed opportunity
80:00 – Customer understanding vs metrics
87:00 – Fractional life and client work
94:00 – How AI supports fractional delivery
101:00 – Career advice for growth PMs
105:00 – Final takeaways Receive SMS online on sms24.me
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