EP.500 《遊戲化實戰全書》專訪作者:周郁凱如何影響 15 億人

【本集節目由 生鮮時書 贊助播出】

《周郁凱的八角框架商業攻略》

✔️顧客動機精準分析
拆解顧客行為背後的心理動機,並學習如何打造更具吸引力與參與感的互動體驗。
✔️高互動行為策略設計
掌握全球實證的「八角動機框架」,學習如何設計更有效的轉換率策略,讓顧客行為從被動轉為主動。
✔️品牌活動遊戲化操作
活用策略儀表板與模組工具,制定可落地的遊戲化行銷任務,提升品牌活動的參與度和轉換率。
✔️精通多元場景應用
學習如何將八角框架應用於品牌活動、會員系統、Email 行銷、B2B 銷售等多元場景,提升商業績效。

專屬折扣碼:輸入「2025WAKI」即可折扣 $300
購課連結:https://www.pressplay.cc/link/s/9A0B8FB9

【本集訪談】

你可能沒聽過這個名字,但他設計的框架卻影響了全球 15 億人。

他就是周郁凱,一位來自台灣、卻能讓 Google、Tesla、Uber 到英國政府都搶著合作的「遊戲化策略大師」。

他的祕密武器叫做「八角框架」,不是傳統行銷或積分、勳章的老套,而是直接把人性動力「解剖」成八個核心,讓世界頂尖品牌全部重新認識「玩」的商業價值。

如果你一直想知道,為什麼有些 App、活動、課程能讓人愛不釋手、回頭率超高,我邀請到全球頂尖的遊戲化設計師周郁凱老師,親自現身說法,公開他的獨門心法和最強案例。

你想學會這套讓人自動參與、顧客自然回流的動力設計嗎?那你一定不能錯過這集訪談!

最後,提供周郁凱的網站給你:https://yukaichou.com/

📝部落格文字版:
《遊戲化實戰全書》讀後心得:周郁凱如何影響 15 億人 (https://readingoutpost.com/actionable-gamification/)

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