Adidas vs Nike: The $1,000,000,000 Jersey War Shaking Up the World Cup | FP Explains | N18G
The 2026 FIFA World Cup has kicked off a billion-dollar battle off the pitch between sportswear giants Nike and Adidas. Adidas outfits 14 national teams, including Argentina, Germany and Spain, while Nike sponsors 12, led by Brazil, France and England. Early sales suggest Adidas is winning the jersey race, with apparel spending up 70% year-on-year and store visits surging. Nike, however, has seen stronger sell-through, with 28% of its World Cup merchandise already sold out in the US. Both brands dominate on the field too, supplying boots to 450 of the tournament's 528 starting players, turning football into a global retail showdown.---
FIFA World Cup 2026 | Nike Vs Adidas | World Cup Jersey Battle | Nike Football | Adidas Football | Argentina Jersey | Germany Jersey | Spain Jersey | Brazil Jersey | France Jersey | England Jersey | Firstpost
#worldcup2026 #fifa #nike #adidas #football #soccer #worldcup #jerseys #sportsbusiness #firstpost
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