Shipping Agentic AI The GTM Playbook | Amazon PM Group Leader & Special Guest
🧠 Shipping Agentic AI: The GTM Playbook | Amazon PMM Group LeaderPrototyping an AI agent is the easy part. Shipping it into a live, revenue-critical advertising ecosystem is where the real challenge begins.
Join Jennyfer Goune, Product Marketing Group Leader at Amazon, and a special engineering guest as they break down the GTM playbook behind the launch of Creative Agent. This isn't a high-level conceptual talk—it’s an operator-level look at aligning technical rigor with market demand to drive adoption at scale.
What You’ll Learn:
✅ The Product-Eng Loop: How to align on AI evaluation frameworks that move products from experimental to production-ready.
✅ GTM Strategy at Scale: A look at the positioning, rollout, and adoption levers used to launch AI within Amazon's advertising ecosystem.
✅ Measuring Agentic Success: How to move beyond the demo and focus on the business metrics that matter for agentic AI workflows.
Meet the Speaker: Jennyfer Goune
Jennyfer Goune is a distinguished product marketing executive and organizational leader with over 15 years of experience driving go-to-market innovation for global technology platforms. She currently serves as a Product Marketing Group Leader at Amazon, where she is a member of the Product Marketing Leadership Team for Amazon Ads. In this role, Jennyfer owns the end-to-end GTM strategy and inbound/outbound orchestration for Amazon’s most advanced Generative AI solutions.
View Speaker's Full Profile: https://prdct.school/4dc94OB
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ABOUT US:
Product School ( https://prdct.school/3IHRjtN) is the leader in AI training for Product teams, trusted by Fortune 500 companies and a community of 2M+ professionals. Our expert-led, live, hands-on programs, run by AI-first product leaders, embed practical AI skills to help organizations innovate faster, experiment at scale, and achieve measurable business outcomes. Receive SMS online on sms24.me
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