Global Matcha Shortage: Why the World’s Running Out | WION Podcast
Matcha, the vibrant green Japanese tea, is taking the world by storm — driven by wellness trends, social media buzz, and millions of views under hashtags like #MatchaTok. But behind its popularity lies a growing crisis. From climate-related crop damage and labour shortages to Japan’s aging farming population, matcha producers are struggling to meet soaring demand. In this episode, we explore how a centuries-old tea is now at the centre of a global supply problem and why your next matcha latte might come with a higher price.#matcha #globalshortage #wionpodcast
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