Build Your Bitcoin Brand Before the Hype | How to Sell Bitcoin Ep. 5
What happens when you stop trying to “sell” and just show up as yourself? In this episode of How to Sell Bitcoin, Steven Lubka shares how he accidentally built one of Bitcoin Twitter’s most resonant personal brands—by posting with realness, not strategy. From meme-driven marketing to the collapse of crypto’s fear-based narratives, this is a masterclass in building signal, community, and conviction in public. Vibes Capital is real—and so is the coming Bitcoin hype cycle.Timestamps
00:01:35 - Building an Authentic Brand on Social Media
00:06:55 - The Shift Toward Authenticity in Online Presence
00:12:08 - Finding Your Tribe in the Digital World
00:15:06 - The Dangers of Negativity in Branding
00:25:27 - Importance of Admitting Mistakes
00:28:33 - The Gradual Shift: Authentic Representation in Change
00:35:03 - The Anonymity Dilemma: Public vs. Pseudonymous Accounts
00:40:46 - The Future of Bitcoin: A Hype Cycle Ahead
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