How to Make Sense of Conflicting SEO Advice (Without Losing Your Mind)
👉 Learn how to build an SEO strategy around your own goals with this guide and free workbook: https://social.semrush.com/3Um7H8RAre GEO and SEO the same? Does schema help LLMs understand you? Experienced SEOs give opposite answers. Semrush Content & Growth Manager Amanda Milligan traces the disagreement to three sources: how much SEOs trust Google's own guidance, selection bias toward Fortune 500 case studies, and the split between the technical camp and the audience camp. Watch till the end to find out three questions to ask yourself before acting on any LinkedIn hot take!
In this video, we cover:
• The three questions to ask before following any SEO advice
• Why the technical and audience camps split on GEO vs. SEO
• Why some SEOs follow Google's guidance and others ignore it
• How selection bias in big-brand case studies misleads SMBs
• What a Celine Dion singing lesson teaches about SEO advice
• Why "it depends" became the go-to answer to SEO questions
🕒 Chapters:
00:00 Intro
00:58 Conflict #1: whether SEOs trust Google
02:08 Why Google's advice and reality clash
03:20 Conflict #2: selection bias in SEO advice
03:52 The Celine Dion singing lesson analogy
05:14 Why context matters for every SEO tactic
05:58 Conflict #3: the technical and audience camps
06:55 What the GEO vs. SEO debate reveals
07:41 Next steps
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