型男老總│書給你聽 EP529_人文藝術篇：《爆紅、成癮、愛馬仕》倫敦行銷學教授隱姓埋名，親自下海經營?
《爆紅、成癮、愛馬仕》分類：人文藝術｜21_3_18
定價：400元
優惠價：79折 316元
購買網址：https://www.cite.com.tw/book?id=BH6137
文/城邦書虫總經理 林福益
你曾經夢想成為網紅嗎？在我成長的那個年代，根本沒有這個人生志向。但對於現代人來說，就算沒想成為可以有人抖內、課金、業配贊助的自媒體經營者，肯定人人手上都有個一兩個社群媒體帳號，無論是以影音分享的YT、發文討論的FB，或是影像視覺分享的IG……，不僅豐富了人們的生活視野，也孕育出了許多的網紅。
打開手機，有追不完的各式內容，琳瑯滿目的美食旅遊推薦、採買流行資訊，或是生活觀點，都以炫目奇特的表現形式，爭取追蹤著關注的眼球。而隨著3C工具、使用程式的便利普及，每個人都可以成為自媒體經營者，如果一個不小心影片爆紅，說不定就此躋身網紅之列，擁有名氣與收入。
只是，網紅流量的世界哪有這樣容易生存。每天都有不同領域的網紅竄出，競爭激烈。以前總覺得大概只有熱情衝勁的年輕人，比較適合在這個現實戰場上搏鬥。沒想到貴為大學行銷教授的本書作者「安妮阿姨」，竟在英國倫敦親身投入IG經營，隱姓埋名從零粉絲開始歷經一場自媒體經營的奇幻旅程。她不僅嘗到影片爆紅的成就感，出入五星級餐廳享用美食美景，還擁有了人生第一個愛馬仕包、保時捷跑車……IG網紅人生如此精采，你是否心動了呢？（笑） Receive SMS online on sms24.me
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