2 Electric Vehicles in 2 Years With Just $14M and 20 People ft Joe Cohen
Today I’m talking to Joe Cohen, founder and CEO of Infinite Machine, a company building electric vehicles. But this conversation is really about something bigger: what it means to live freely and build things that matter.Joe has built companies across education, fashion, software, and now vehicles — and what ties them together is his obsession with freedom, accessibility, and enabling people to do life on their own terms. He calls it the “infinite game” — a framework that shapes how he thinks about business, creativity, and life itself.
It’s a conversation about ambition, creativity, and what it actually takes to build something meaningful — without losing sight of why you’re building it in the first place.
Topics covered
• The “infinite game” framework and why finite thinking limits your potential
• From Universe (empowerment through creation) to Infinite Machine (freedom through mobility)
• Why “autonomous humans” is the core mission behind everything he builds
• Building a company with your brother and the importance of going separate ways first
• Hiring for low ego and autonomy — how to spot these qualities
SO much more!
Timestamps
0:00 Intro
0:40 The motivation to make things
1:55 The infinite game
2:40 Deciding to be an entrepreneur
7:34 Why freedom matters
9:29 What is an autonomous human
13:14 What's next for Infinite Machine
14:27 How Infinite Machine started
15:08 Working with his brother
17:36 Design in the DNA
18:42 How brothers handle design disagreements
23:33 Building trust
25:38 Team culture and hiring
32:22 Fundraising
37:46 Managing stress
39:09 Meditating daily for 13 years
42:56 Life philosophy
44:58 Top books
Links
Joseph Cohen
Instagram: https://www.instagram.com/jmc/?hl=en
X: https://x.com/josephcohen
LinkedIn: linkedin.com/in/josephmcohen
Luba Yudasina
Instagram: https://www.instagram.com/lifeoflubaa
X: https://x.com/LubaYudasina
LinkedIn: https://www.linkedin.com/in/yudasinal Receive SMS online on sms24.me
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