Is Siri Finally Good?
After years of promises, Apple has finally rebuilt Siri in iOS 27. But is Siri AI finally the digital assistant we’ve been waiting for? Joanna took Apple’s demos into the real world, spending a week using Siri for a road trip to the beach, shopping, meals, medical questions, personal advice—and yes, trying to make Siri her girlfriend. What makes the new Siri different is that it can understand a surprising amount of personal information from your iPhone. Joanna breaks down how Apple’s new AI works, what data stays private and whether we have ultimate trust in Apple.Chapters:
[00:00 - 00:49] Intro
[00:50 - 01:53] On-screen Awareness test
[01:54 - 02:58] Personal Context test
[02:59 - 05:04] Privacy (Private Cloud Compute + Orchestrator) explainer
[05:05 - 06:07] Siri spending spree
[06:08 - 07:04] MoneyMic
[07:05 - 08:36] Siri’s guardrails
[08:37 - 09:52] Basic tasks test
[09:53 - 11:05] A week with Siri takeaways
Thanks to Mercury for sponsoring this video mercury.com/command.
Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC.
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Who is Joanna Stern?
Emmy winner. Pulitzer finalist. Professional asker of uncomfortable questions. New York Times bestselling author. Joanna spent 12 years at The Wall Street Journal making videos and writing columns before founding New Things. Before that, she helped start The Verge and worked at ABC News. She believes technology should work for humans—and that journalism should be fun. She is working on both. She also is the author of the new book I AM NOT A ROBOT: My Year Using AI to Do (Almost) Everything. As NBC News' Chief Technology Analyst, her reporting and The New Things content regularly appears across NBC's broadcasts and platforms. For Joanna’s full resume, see LinkedIn.
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