Navigating Product Growth with the North Star Framework by Jacob Koithra

Navigating Product Growth with the North Star Framework | Masterclass by Jacob Koithra

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How do successful product teams drive sustainable growth? The North Star Framework helps product managers align their teams around a single, measurable metric that directly impacts long-term business success.

In this masterclass, we break down how to define your North Star Metric, connect it with leading indicators, and create a data-driven growth strategy that keeps your product moving forward.

Sections of the Video:
[00:00] - Introduction to the Masterclass and the North Star Framework
[04:23] - Understanding the North Star Framework: Concepts and Importance
[14:32] - Metrics, Maturity, and Core Values
[18:34] - Implementing the North Star Framework: Components, Tools & Techniques
[26:51] - Applying the Framework with Cyber Security Examples
[32:30] - Key Metrics and Engagement
[38:58] - Industry Practices and Promotional Strategies
[46:42] - Q&A: Traditional vs. New Approaches and Financial Parameters
[59:15] - Case Study: Netflix and User-Centric Approaches
[1:07:28] - Conclusion and Final Q&A

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➡️ *About Institute of Product Leadership Courses*
Our learning-by-doing Product Management programs are rigorous, focused on building skills not just knowledge. We expect a certain level of commitment from everyone who enrols in any of them. But we also have fantastic Learning Managers, Mentors and Career Assistance with manic focus on delivering delight to help you along your journey.

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