Balance speed and safety in HealthTech - Brigitte West (DrDoctor)
In this episode of The Product Experience, Lily Smith and Randy Silver speak with Brigitte West, Director of Product at DrDoctor. Bridget shares how Dr. Doctor navigates the complexity of NHS healthcare, builds clinically safe and evidence-driven products, and applies AI to solve real operational challenges.⏱ Chapters
[00:00] Introduction & the NHS challenge
[00:02] Bridget’s background & the appeal of health‑tech
[00:04] Complexity & go‑to‑market lessons
[00:06] MVP in regulated products
[00:09] Testing in clinical environments
[00:14] Resourcing for integration & squad complexity
[00:16] Coaching newcomers & diverse hiring
[00:20] Clinicians embedded in product squads
[00:22] Engaging with patients and user testing
[00:25] Managing patient confusion & brand clarity
[00:28] Regulation, evidence and ethical design
[00:31] Navigating the NHS as a fragmented system
[00:35] AI in healthcare: current impact & future bets
[00:39] Wrap‑up and final reflections
Key takeaways
- Health‑tech demands multi‑disciplinary sophistication: PMs must decode NHS funding, politics, procurement systems and stakeholder layers—or partner with someone who does.
- Clinically‑safe MVPs are “viable” not minimal: Even prototypes must satisfy regulation, patient safety and clinical efficacy.
- Research with nuance: Controlled usability testing misses real‑world friction—so Dr Doctor uses time‑motion analysis, screen‑recordings and embedded observation.
- Hire breadth & depth: Bring non‑health‑tech PMs to challenge assumptions, but embed clinicians and clinical experts throughout the team.
- Evidence takes precedence: Rigorous, outcome‑based validation is a non‑negotiable pillar—not just a compliance checkbox.
- Targeted AI use holds real promise: Using AI to predict “Did Not Attend” appointments is delivering measurable operational impact now.
- Thinking long‑term: Today’s product bets lay the groundwork for clinical‑grade AI and medical‑device classification tomorrow. Receive SMS online on sms24.me
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