THE BRAND DEAL DESK: Price Like You Mean It
Episode 3 is all about pricing and negotiation and it turns out there's a whole lot more on the table than just your headline fee. How do you make sure the deal you sign reflects what you're genuinely worth?Business Creator Jade Beeson dials in to get real about early pricing negotiations. Brand and agency expert Hannah Holland pulls up a chair to share exactly what to look out for when it comes to negotiations and contracts from the other side of the table.
Erin hits the blackboard to explain Flat fees. View-based rates. Hybrid commission deals. She breaks down every pricing model and - crucially - which one to use depending on what the brand actually wants. Reach? Trust? Sales? The maths matters.
In The Brand Deal Breakdown segment, the team tackles three common mistakes that creators should watch out for; charging the same rate for Shorts and long-form; forgetting usage rights, paid media and exclusivity; and leaving the money conversation until after the contract - not on our watch.
Plus, did you know you can set your rate card directly inside YouTube Creator Partnerships? Separate prices for Shorts and long-form, right there in the platform. Because they do different jobs. Brands know that. Now so do you.
Looking for more tips on how to price your partnerships? Learn more here: https://support.google.com/youtube/answer/12929858?hl=en-GB&sjid=8293159093358347064-NA
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