The Rum India Never Made — Until Now | The Spend | 4K
Rum in India is going upmarket, and a few craft distillers are taking it somewhere unexpected: rum made from pure, fresh sugarcane juice, in the style the French Caribbean calls rhum agricole. We look at what it is, where it came from, and the Indian brands now making it, from Piccadily's pioneering Camikara to Himmaleh's Neoli in the Kumaon hills and Petrichor's Usacha in Goa. Out now, on World Rum Day.Footage:
Radico Khaitan
Idaaya Rum
Amrut Distilleries
Nao Spirits
Petrichor Spirits
Himmaleh Spirits
Reporteurs (YouTube - @Reporteurs)
Team:
Script/Narrator - Murali Menon
Producer - Sankalp Tomar
Editor - Kunal Singh
Graphic Designer - Praveen Saini
Executive Producer - Akshay Bijawat
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World Rum Day | Indian Rum | Craft Rum India | Rhum Agricole | Sugarcane Juice Rum | Camikara Rum | Piccadily Distilleries | Neoli Rum | Himmaleh Spirits | Usacha Rum | Petrichor Spirits | Goa Rum | Kumaon Distillery | Firstpost
#worldrumday #rum #indianrum #craftrum #rhumagricole #camikara #piccadily #firstpost
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