ChatGPT now lets businesses build their own AI agent. Here's how it works
ChatGPT now lets businesses build their own AI agent. Here’s what product teams should do before it talks to your customersChapters
0:00 What OpenAI launched
1:11 The hub, verification and product feeds
2:48 Insights: mentions, clicks and discovery topics
3:15 How a business agent works
4:24 The rules and who is eligible
5:39 Cost, sponsored agents and ads
7:01 Why Amazon’s ad business matters here
8:25 What OpenAI hasn’t answered yet
11:09 Reddit Reviews, the same-day twist
12:16 Pay-to-be-present vs earned distribution
13:25 The five-question test
14:48 Is your documentation readable by a model?
15:46 Air Canada and who owns what the agent says
16:13 Two agents, one return policy
17:02 Measuring what you can’t see
18:25 Keep your product facts portable
19:25 The 30-minute cross-team meeting
20:12 Wrap-up
Key takeaways
— Run the five-question test in ChatGPT this week. Ask what your product does, what it costs, how it compares, whether it works with the tools customers already use, and what people complain about. Log every wrong, stale or missing answer, then repeat in a few weeks.
— Claim your profile even if you can’t build an agent. It is free and open to any business. Agents are limited to eligible US e-commerce and online service businesses for now.
— Don’t hand the agent to whoever owns the ads budget. It is a customer-facing product experience. Decide what it may promise on price and availability, what it says when it doesn’t know, and when it hands off to a person.
— Check your two agents agree. If you already run a support bot, make sure it and the ChatGPT agent say the same thing about returns and shipping. Decide who updates both.
— Define a good outcome now. You will see mentions and clicks, not conversations. Work out how you would attribute a sale that follows a chat two days earlier.
— Mine discovery topics as research. They show the themes in conversations where your site is cited, from people who may never have visited it.
— Keep your catalogue, pricing and policies clean and portable. OpenAI hasn’t described a data export, and the free tier probably won’t last.
— Give product a seat on AI-described-company ownership. Put product, support, marketing and legal in a room for 30 minutes with the five questions on screen.
Featured links
OpenAI announcement:
https://openai.com/index/introducing-businesses-chatgpt/
OpenAI help article, setting up your business on ChatGPT:
https://help.openai.com/en/articles/20001635-setting-up-your-business-on-chatgpt
The Next Web, launch coverage:
https://thenextweb.com/news/openai-businesses-in-chatgpt-business-agents
VentureBeat, launch coverage:
https://venturebeat.com/technology/openai-lets-you-claim-your-business-in-chatgpt-and-set-up-a-custom-agentic-ai-customer-sales-rep
Digiday, ChatGPT ads at a $1bn run rate:
https://digiday.com/media-buying/openais-chatgpt-ads-business-hits-1-billion-run-rate-as-europe-gets-self-serve-access/
Sponsored Agents test (mixed-news.com):
https://mixed-news.com/en/chatgpt-testing-ads-open-chat-with-brand-ai-agent
The Next Web, Reddit Reviews:
https://thenextweb.com/news/reddit-reviews-ai-product-summaries-no-cut-tnw
Air Canada chatbot ruling (CBS News):
https://www.cbsnews.com/news/aircanada-chatbot-discount-customer Receive SMS online on sms24.me
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