The Social Content Planning System Behind My 600K+ Personal Brand
Learn how to build a content calendar you can actually stick to with Sophie Miller’s system for turning content pillars, opinions, and formats into consistent social media posts, even during a chaotic week.**Build your own content system with Sophie (Pretty Little Marketer) + HubSpot’s free Content Calendar Template →** https://clickhubspot.com/lfaa
What should you post when you know what you want to be known for, but have no idea what to say on Tuesday? Sophie Miller, founder of Pretty Little Marketer, shares the content planning system behind her personal brand and an audience of 800K+ across LinkedIn and Instagram.
In this step-by-step tutorial, Sophie explains how to turn your mission into content pillars, choose the right format for an idea, and build a social media content calendar that keeps you from starting from scratch every week.
You’ll learn how to:
• Choose content pillars based on your mission and what your audience needs
• Turn one idea into four different types of posts
• Use Sophie’s “pillar → opinion → format” framework to find your angle
• Balance content that builds community with content that helps potential clients understand your value
• Organize your content in Notion and schedule posts using Planable or LinkedIn
• Start batching content without trying to write an entire month in one sitting
Sophie also shares three habits that make your content work harder: opening with a relatable idea before getting specific, sharing the why or how behind your experiences, and building relationships beyond your own posts.
Put the framework into practice: Download the free Content Calendar Template from HubSpot + Sophie: https://clickhubspot.com/lfaa
This is Part 2 of HubSpot’s four-part personal brand series with Sophie Miller. Part 1 covered positioning: deciding what you want to be known for. Next up: Sophie opens her Instagram account to break down the decisions that helped it grow, and the ones that flopped.
Watch Part 1: https://youtu.be/PIXeupfIOTY
CHAPTERS
00:00 A content system for your personal brand
00:57 Turn your mission into a content calendar
01:39 How to choose your content pillars
03:55 The pillar, opinion, format framework
04:53 Format 1: Short, relatable posts
05:18 Format 2: Explainers that teach
05:36 Format 3: Your experience as evidence
05:56 Format 4: Observations with a point of view
06:34 Who is your content for? Community vs. clients
07:59 Content planning and scheduling tools
08:35 How to start batching your content
09:01 Three habits that make your content work harder
10:00 Your content system, recapped
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