[FULL] Cerita Ci Mehong-Pakar: Marak Ulasan Palsu Toko Daring, Jasa Buzzer Pengaruhi Minat Pembeli
JAKARTA, KOMPAS.TV - Praktik ulasan palsu yang dilakukan oleh sekelompok pendengung atau buzzer mulai marak menghiasi kolom komentar di berbagai produk toko daring.Jasa rekayasa pembelian dan ulasan tersebut bahkan ditawarkan secara terbuka demi memengaruhi minat calon pembeli agar percaya pada kualitas produk tertentu.
Sayangnya, tidak semua ulasan palsu itu memberikan umpan balik yang positif. Banyak di antaranya justru menyesatkan konsumen, dan dapat merugikan pihak penjual yang menjajakan produk secara jujur.
Untuk membahas fenomena ini lebih dalam, telah hadir Jurnalis Harian Kompas, Insan Alfajri; pengusaha kuliner, Ci Mehong; dan Lead Analyst Drone Emprit, Riza Nova Mujahid.
#ulasan #tokodaring #cimehong
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