The “Millet Revolution” - ‘Some More Foods’ |Ms.Deepa Muthukumarasamy| CHERAN TALKS
How do you turn traditional grains into a modern, profitable brand? In this episode, we sit down with Ms. Deepa Muthukumarasamy, the founder of Some More Foods, an Avinashi-based company revolutionizing the millet industry.With the world waking up to the benefits of Millets, Ms. Deepa shares her journey of building a clean-label brand that offers everything from Millet Noodles to Health Mixes. This 41-minute conversation covers the A-to-Z of starting a food processing business in a Tier-2 city.
If you are planning to start a Food Business, interested in Organic Products, or looking for Women Entrepreneurship inspiration, this podcast is a must-watch.
📍 Check out their products: https://somemorefoods.com/
🚀 In this podcast, we cover:
The Spark: Why she chose Millets over regular FMCG products.
Product Development: How to make healthy food taste good (Millet Noodles/Pasta).
Manufacturing: Setting up a unit in Avinashi.
Challenges: Overcoming distribution hurdles and building trust.
Vision: Taking "Some More Foods" to the global market.
📍 Check out their products: https://somemorefoods.com/
👇 Timestamps:
00:00 - The "Millet Queen" of Avinashi (Teaser)
02:45 - Meet Ms. Deepa: From Idea to Execution
07:10 - Why "Some More Foods"? The Story Behind the Name
12:30 - The Business of Millets: Market Gap & Opportunity
18:15 - Product R&D: Creating Millet Noodles & Pasta
24:40 - Manufacturing Challenges: Setting up the Factory
30:20 - Marketing Strategy: Selling Health in a Junk Food World
35:50 - Being a Woman Entrepreneur in Tamil Nadu (The Reality)
39:10 - Future Plans & Export Opportunities
41:54 - Conclusion & Final Advice
#SomeMoreFoods #MilletBusiness #WomenEntrepreneur #FoodStartup #DeepaMuthukumarasamy #Avinashi #HealthFoodBusiness #OrganicBusiness #TamilNaduStartup #BusinessPodcast #CheranAcademy #Entrepreneurship Receive SMS online on sms24.me
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