Bira 91: What Went Wrong? | Every Founder MUST Learn These Lessons (Case Study)

How did Bira 91, India's iconic craft beer brand, collapse? From raising over $200 million and acquiring The Beer Cafe to failing to pay employee salaries and ousting its founder, Ankur Jain, this is the complete case study on the shocking rise and fall of Bira 91.

Bira 91 started with a unique idea to bring craft beer to India, building a brand everyone loved. It attracted huge investors like Sequoia Capital and Japan's Kirin Holdings. So, what went wrong?

In this in-depth analysis, we explore the three critical mistakes that destroyed the company:

Terrible Unit Economics: Burning cash and relying on investor money.

Internal Governance: Reports of a "family-run business" culture.

The FATAL Mistake: A legal conversion from Private Limited to Limited that halted sales for months and allowed competitors to take over.

This is a story of branding, ambition, massive financial losses, and critical lessons for every entrepreneur.

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