Marques McCammon Opens Up About Karma’s Ambition to Join the Supercar Elite
In this episode of The InEVitable by MotorTrend, hosts Jonny Lieberman and Ed Loh sit down with Marques McCammon, President of Karma Automotive, to talk about the company’s reboot, its American-made ultra-luxury vision, and why the future isn’t fully electric—it’s EREV.Marques traces his incredible career from creating the Dodge Neon SRT-4 to pivotal roles at ASC, Saleen, Aptera, Wind River, Ricardo, and ultimately Karma. He reveals what he found when he arrived at Karma, why he shut everything down to rebuild quality and identity, and how Karma’s new vehicles—including the upcoming Sera, Amaris, Isvara, and the four-motor Kaveya supercar—aim to blend emotional design, handcrafted luxury, and range-extended electric performance.
Karma’s goal? To become America’s counterpart to Aston, McLaren, and Ferrari, built in Southern California with an experience-centered philosophy.
Featuring deep cut industry stories—from SRT beginnings to Aptera’s shutdown to why EREV is primed for a comeback—this is one of the most wide-ranging and insightful conversations we’ve had.
#KarmaAutomotive #TheInevitable #MotorTrend #MarquesMcCammon #EVs #EREV #LuxuryCars #SRT4 #CarCulture #AmericanLuxury
0:00 – What Karma Automotive is (and isn’t): American ultra-luxury explained
0:33 – Welcome to The InEVitable
1:09 – Introducing Marques McCammon, President of Karma
1:40 – The surprising origin of Marques’ career: the Dodge Neon SRT-4
3:00 – How the SRT-4 was created (and almost canceled)
6:33 – The business and politics behind early SRT
8:00 – Marques’ early Chrysler years and working under Tom Gale
12:02 – Leaving Chrysler: ASC, convertible engineering, and specialty vehicles
13:05 – Running Saleen and the end of the S7 era
15:20 – From Saleen to Aptera: early EV optimism and collapse
20:03 – Federal loans, Solyndra fallout, and shutting Aptera down
22:47 – Wind River: the software behind global automotive safety
24:49 – Translating Silicon Valley to Detroit
26:06 – Leading Ricardo’s global automotive business
28:34 – The through-line: learning to become an auto CEO
31:00 – How Marques was recruited to Karma
32:00 – Who actually owns Karma Automotive
33:56 – Why build a luxury car company in Southern California?
36:38 – First impressions: world-class facilities, identity problems
39:17 – Why Marques shut down production immediately
41:06 – The legacy of Fisker, the F-word, and what Karma kept
44:38 – What’s truly new: only 16% of Revero traces back to Fisker
46:44 – The future lineup: Sera, Kaveya, Isvara, Amaris
48:37 – “We are an experience company, not just a car company”
50:04 – Naming philosophy: multicultural, meaningful, intentional
53:02 – What these cars actually are: luxury range-extended EVs
55:10 – Why EREV is coming back
57:21 – Marques’ engineering case for the hybrid-electric future
59:36 – Gas or electric? With Karma, the answer is “yes”
01:01:00 – The karma buying experience vs. Aston, Ferrari, McLaren
01:02:58 – Closing thoughts on passion, performance, and American luxury
MotorTrend is the ultimate destination for gearheads looking for the latest automotive research and news.
Find the right car, truck or suv for you.
➡️: https://www.motortrend.com/car-finder
Follow MotorTrend for the latest!
MotorTrend News: https://www.motortrend.com
Facebook: / motortrend
Instagram: / motortrend
Twitter(X): / motortrend
TikTok: / motortrend
MotorTrend preferred music partner: Universal Production Music
MotorTrend is a fully owned subsidiary of Hearst Communications Inc. Receive SMS online on sms24.me
TubeReader video aggregator is a website that collects and organizes online videos from the YouTube source. Video aggregation is done for different purposes, and TubeReader take different approaches to achieve their purpose.
Our try to collect videos of high quality or interest for visitors to view; the collection may be made by editors or may be based on community votes.
Another method is to base the collection on those videos most viewed, either at the aggregator site or at various popular video hosting sites.
TubeReader site exists to allow users to collect their own sets of videos, for personal use as well as for browsing and viewing by others; TubeReader can develop online communities around video sharing.
Our site allow users to create a personalized video playlist, for personal use as well as for browsing and viewing by others.
@YouTubeReaderBot allows you to subscribe to Youtube channels.
By using @YouTubeReaderBot Bot you agree with YouTube Terms of Service.
Use the @YouTubeReaderBot telegram bot to be the first to be notified when new videos are released on your favorite channels.
Look for new videos or channels and share them with your friends.
You can start using our bot from this video, subscribe now to Marques McCammon Opens Up About Karma’s Ambition to Join the Supercar Elite
What is YouTube?
YouTube is a free video sharing website that makes it easy to watch online videos. You can even create and upload your own videos to share with others. Originally created in 2005, YouTube is now one of the most popular sites on the Web, with visitors watching around 6 billion hours of video every month.
