THE BRAND DEAL DESK: Published. Now What?
Episode 5 is all about what happens after the video goes live - how do you make your content keep working? How do you help it travel further? And how do you turn one great brand deal into a long term partnership that keeps coming back?Grace breaks down the metrics that actually matter to brands - impressions, view through rate, audience retention, click through rate - and why a simple wrap report at the end of a campaign is the most underused tool in a Creator's arsenal.
Max and Erin dial in with Khalid Al Ameri to find out how he makes content travel and Creator Nella Rose joins the desk, getting real about audience trust and why being transparent and intentional with brand partnerships is what protects your reputation long term.
The team breaks down how to use Creator Partnerships Boost to extend your reach, and why disclosing paid partnerships properly isn't just a legal requirement - it's the thing that keeps your audience's trust intact.
Plus brand expert Emmie Obuz, SVP of Creator Marketing at Zeno Group, on what brands are really looking for when they decide whether to come back for a second deal.
Posting a paid partnership? Learn more about how to disclose it here: https://support.google.com/youtube/answer/154235?hl=en
Learn more about how to share brand partner access to your video here:
https://support.google.com/youtube/answer/15672082
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