$300M CEO: Psychology Behind Success and the Subconscious | Jacob Peters, co-founder of Superpower
Jacob Peters, co-founder and CEO of Superpower (https://superpower.com), joins The Luba Show. We talk about the mindsets that push founders forward, how childhood shapes ambition, why he believes the body is a data system, and the role of delusion, intuition, and “vibes” in building a generational team. Jacob also opens up about personal transformation, transcendental meditation, and what he’s learned about co-founders, hiring, and consciousness as a performance edge.I always have such a wide range of conversations with Jacob and this one was a treat!
In this episode, we discuss:
• The subconscious “pre-prompts” that quietly drive founders
• Clean vs. dirty fuel: why ambition built on insecurity breaks down
• Why Superpower hires like a cult, and how he built a 40-person team with extreme ownership
• Interoceptive awareness and using your body as an intelligence system
• How to evaluate co-founders through intuition, energy, and pattern recognition
• The role of delusion, confidence, and narrative in recruiting and fundraising
… and much more
Highlights:
00:00 Intro
05:24 The Power of Subconscious Awareness
08:07 The Role of Interceptive Awareness in Health
13:51 Jacob's Entrepreneurial Beginnings with Legos
19:25 From Legos to Technology: Early Ventures
21:20 Building Communities and the Birth of Commsor
24:30 Co-Founder Relationships
28:10 Tuning into Gut Feelings and Vibes
32:39 Creating a Conscious Company Culture
38:00 Volatility as a Feature in Company Culture
39:42 Building a Mission-Driven Team
40:21 Solving the Cold Start Problem
41:34 Empowerment and Ownership in the Workplace
41:47 Recruiting the First Few Key Members
44:06 The Role of Delusion in Success
47:38 Introspection and Self-Improvement
01:06:03 The Genesis of Superpower
01:10:57 Personal Mission Statements
01:17:47 Choosing Investors and Stakeholder Alignment
01:21:13 Founders and Future Aspirations
Links
Jacob
X - https://x.com/J__Cub
Linkedin - https://www.linkedin.com/in/jacobdpeters/
Luba
Linkedin- https://liniked.com/in/yudasinal
Instagram - https://www.instagram.com/lifeoflubaa
X - https://www.twitter.com/LubaYudasina Receive SMS online on sms24.me
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