How food companies engineer addiction

From MAHA influencers to scientists, people are taking a new look at what makes certain foods addictive. Is it a lack of willpower or precise engineering?

CNN’s Alex Clark explains how decades of development in food engineering have transformed these foods into something you can’t resist.

0:00 How did food become so addictive?
1:13 Synthesized flavor
2:22 Texture and chewing
3:31 Sugary drinks
4:45 Addiction criteria
5:48 History of processed food
6:41 The Bliss Point
7:42 The tobacco era
9:02 "Ultra-processed" definition

Watch more news explainers on the CNN app: https://cnn.it/4qA8ez3

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