Why Your Timelines Sound Like Promises (#HowIPM)
Product managers accidentally turn estimates into commitments through the language they use in standups, status updates, and stakeholder emails. The shift happens in a single phrase, and once a stakeholder hears a date as a promise, a slip becomes a broken promise.Adam Race, Head of Product at ITV, shares the phrasing shift that changed how he communicates release timelines and how he uses confidence levels to keep stakeholders calibrated.
Watch Adam Race’s other How I PM tip: Create Clarity with a One Slide Product Summary https://youtu.be/tuJwW5AAIUc
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“How I PM” is a biweekly series where product managers at all levels share actionable tips, strategies, and insights on their unique approaches to product management. Whether you are a newcomer or a seasoned leader, this series delivers valuable takeaways to strengthen your craft. Subscribe to The Product Way channel to stay notified about new episodes every other week.
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