THE BRAND DEAL DESK LIVE FROM CANNES: Hide and Seek with Virgin Media O2 and The Sidemen
Episode 6 takes The Brand Deal Desk to Cannes for its first ever LIVE show on YouTube Beach, bringing creators, brands and YouTube together on one stage to unpack one of the biggest creator partnerships of the year.@graceandrewsss and @MaxFosh joined by @Vikkstar123 the @Sidemen, alongside Arcade Co-Founder Jordan Schwarzenberger, Virgin Media O2's Richard Bowne and YouTube's Elizabeth Lunde Hermansson, for a behind-the-scenes look at how the blockbuster Hide and Seek collaboration with O2 Satellite came to life. From the initial creative sprint to the final upload, the panel reveals how the idea was developed, why the Sidemen were the perfect fit, and what every creator can learn about building authentic brand partnerships that audiences actually enjoy.
The conversation explores YouTube's "Magic Middle" - where brand objectives meet creator creativity - and why the best integrations don't interrupt the content, they become part of the story. Vik shares why protecting audience trust is always the priority, while the brand and YouTube teams explain how creators can make themselves easier to discover through YouTube Creator Partnerships, Channel Insights Sharing and Creator Partnerships Boost.
Plus, the panel breaks down the metrics that proved the campaign's success, from audience retention and attentive watch time to brand lift, offering practical lessons for creators of every size looking to build bigger, better brand deals.
Curious about YouTube Creator Partnerships? It's available for eligible YouTube Partner Program Creators and you can learn more here: https://support.google.com/youtube/answer/9385307?hl=en
Subscribe and hit the bell to see new videos: https://goo.gl/So4XIG
► Check out our Help Center: https://goo.gl/fBzr7
► Check out the Creator Insider channel: https://www.youtube.com/@creatorinsider Receive SMS online on sms24.me
TubeReader video aggregator is a website that collects and organizes online videos from the YouTube source. Video aggregation is done for different purposes, and TubeReader take different approaches to achieve their purpose.
Our try to collect videos of high quality or interest for visitors to view; the collection may be made by editors or may be based on community votes.
Another method is to base the collection on those videos most viewed, either at the aggregator site or at various popular video hosting sites.
TubeReader site exists to allow users to collect their own sets of videos, for personal use as well as for browsing and viewing by others; TubeReader can develop online communities around video sharing.
Our site allow users to create a personalized video playlist, for personal use as well as for browsing and viewing by others.
@YouTubeReaderBot allows you to subscribe to Youtube channels.
By using @YouTubeReaderBot Bot you agree with YouTube Terms of Service.
Use the @YouTubeReaderBot telegram bot to be the first to be notified when new videos are released on your favorite channels.
Look for new videos or channels and share them with your friends.
You can start using our bot from this video, subscribe now to THE BRAND DEAL DESK LIVE FROM CANNES: Hide and Seek with Virgin Media O2 and The Sidemen
What is YouTube?
YouTube is a free video sharing website that makes it easy to watch online videos. You can even create and upload your own videos to share with others. Originally created in 2005, YouTube is now one of the most popular sites on the Web, with visitors watching around 6 billion hours of video every month.
