Will 10-Minute Delivery Apps Change India’s Shopping Habits? | Firstpost Tech & Trade
Will 10-Minute Delivery Apps Change India’s Shopping Habits? | Firstpost Tech & TradeIndia's quick commerce apps are reshaping the country’s shopping habits, promising essentials at your doorstep in just 10 minutes. The surge in demand for ultra-fast delivery, driven by the COVID-19 pandemic and embraced by the convenience-seeking middle class, has led to the meteoric rise of platforms like Blinkit, Swiggy Instamart, and Zepto. Operating through a network of "dark stores," these apps have captured nearly half of India's online grocery market. According to Goldman Sachs, quick deliveries accounted for $5 billion, or 45% of India's current $11 billion online grocery market in April. However, behind the dazzling growth and billion-dollar valuations lie challenges—delivery partners grappling with working conditions, small retailers facing declining sales, and questions about sustainable practices.
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