This UGLY TOY Prints $1.6 Billion: HYPE Marketing Explained | Business Case Study
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VIDEO INTRODUCTION:
Hi everybody,
Look at this doll. This little creepy-looking doll⊠from China⊠is being sold on the black market for 150,000 dollars or 1.2 cr Rs!! This is the Labubu doll. Its the newest internet craze and can be resold online for 10, even 20 times their retail price. And every other celebrity is flashing it on the internet!!
And its not just this 1 product. Every few years⊠the world loses its mind over something⊠stupidly simple.
If you see history, this exact same hype was used to make unreal money with prime, stanley cup, even Liquid death which practically sells water in a can!!
Prime in its first year of launch made 250 million dollar in revenue!
Stanley cup made 750 million in fy23
And liquid death made 333 million dollars by just selling water!!
And all these products have the exact same strategy and pattern!! They all are simple products, they are all unrealistically costly, but even people are crazy for these products!! And all of them make billions of dollars in profits!!!
So the question is,
What is so special about this creepy doll that today it is selling for crores in the black market?
How do brands like prime and stanley use the flywheel of hypemarketing to build billion dollars brands in flash?
And most importantly, what can we learn from this madness of hype marketing??
So donât blink â because by the end of this video, youâll never fall for hype marketing again. Or maybe⊠youâll use it to make your own million dollar business!!
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5. Blinkit
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â Study Materials:
https://www.forbes.com/sites/marcuscollins/2024/01/05/stanley-cup-craze-floods-tiktok-feeds-raises-750-million-in-revenue/
https://taptwicedigital.com/blog/liquid-death
https://edition.cnn.com/2025/04/25/style/labubu-plush-toy-buying-craze-hnk-intl
https://www.ndtv.com/food/viral-video-womans-thermos-survives-car-fire-bottle-company-offers-to-replace-vehicle-4585231
https://www.bbc.com/news/newsbeat-64145389
https://www.tiktok.com/tag/labubu?lang=en
https://www.aldipresscentre.co.uk/product-news/aldi-to-stock-viral-prime-drink-for-just-1-99/
https://www.theguardian.com/business/2022/oct/28/ksi-and-logan-paul-aim-to-take-on-coca-cola-and-pepsi-with-new-energy-drink
https://www.stanley1913.com/products/adventure-quencher-travel-tumbler-40-oz
https://www.popmart.com/en-HK/collection/8
https://www.adweek.com/brand-marketing/with-help-from-post-malone-stanley-1913-wants-to-show-it-sells-more-than-cups/
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