Why Hyundai Loosing Its Ground In India? Battle For No 2 Decoded!
In FY2026, Hyundai lost its second position in India's passenger vehicle market, not to one rival, but two. Both Tata Motors and Mahindra overtook the Korean giant, pushing Hyundai down to #4 for the first time in years.In this deep analysis, we break down:
→ How Mahindra's SUV-first portfolio (Scorpio N, Thar, XUV700, XEV 9e) hit the sweet spot of Indian buyer demand
→ Tata's triple-engine of Nexon, Punch, and a strong EV portfolio (Nexon EV, Curvv EV, Punch EV)
→ Why Hyundai's EV strategy in India lagged Tata and Mahindra
→ The structural shift in Indian buyer preference toward SUVs — and where Hyundai got left behind
#Hyundai #TataMotors #Mahindra #biturbomedia
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